Create Your Following Through A Proven Process That Builds Trust And Loyal Customers

Loyal Following Formula is a 6-month program that will teach you, step by step, how to build a loyal following and customer base online. Each session is taught LIVE, via Zoom by me - Lacy Schoen, CEO of Real Women Real Success, with personalized & customized coaching in each session for your specific business.

This program is specifically designed for you if you are a busy working woman trying to build a new business so you can leave your job. This program is also for you if you have an existing business that you are trying to grow.

The six sessions are delivered monthly to allow you enough time between each lesson to complete each milestone. The program is laid out in a simple, step-by-step fashion that eliminates confusion and walks you through what to do first, second and so on. This program is designed to prevent overwhelm and to complete the milestones necessary to grow your following online and build a solid, loyal customer base for your new or existing business.

By the end of the program, you'll understand the psychology of online marketing and how to leverage it to grow your loyal following & customer base.

You'll create a lead magnet to draw in followers.

You'll create an opt-in page, an email database, and auto-response nurture email sequence to "warm up" your new followers and build that integral "know, like, trust" factor.

You'll develop a plan to draw in new followers/customers by getting yourself out there on the right social media platform.

And, you'll have a plan to keep your followers engaged over time.

I'll be there at every step for you. I'll have regular "office hours" for personalized consulting on your business and each step of the process. You'll get customized support for your specific business every step of the way.

As an added bonus, I'll teach you the basics of Facebook advertising so you can build your following even faster.

PLUS: The program comes complete with a community of like-minded women who are doing the same thing you are doing, cheering you on, sharing ideas and being your support group.

This course gives you everything you need to start drawing in your loyal followers who will become your loyal customers when you launch a product or service.

Loyal Following Formula is perfect for you if you are a woman that is planning to leave your job, but you need a longer on-ramp to be able to build some financial stability before you leave. Building your following over time will allow you to leave your job with a pre-made customer base. You can choose to launch a product or service to your following before you leave your job to create a side-hustle with extra income, or you can simply continue to build your following over time until you leave your job. 

Already have a business? Perfect. The process to build your loyal following and customer base is exactly the same. You can grow your following as quickly or as slowly as you like with Loyal Following Formula.

Don't know what type of business to start? No problem. I've helped dozens of women figure this out with just a few simple, but very important questions. Just email me at for a free strategy session to discuss the best type of business for you.

Still have questions about Loyal Following Formula? Shoot me an email at and I'll be glad to answer them.

The first Loyal Following Formula class of 2019 starts on January 15, 2019 and runs through June 18, 2019.  Registration closes on Sunday, January 6th so register right away.

I can't wait to start helping you build a business and a life that you love!


What's Included In Loyal Following Formula?

Create Your Following Through A Proven Process That Builds Trust And Loyal Customers

Lesson 1 [January 15] - Psychology Of Online Marketing & Your Ideal Customer

Lesson 2 [February 19] - Build Your Lead Magnet

Lesson 3 [March 19] - Write Your Nurture Sequence Emails (Emails 1 - 3)

Lesson 4 [April 16] - Build Your Landing Page

Lesson 5 [May 21] - Build Build Your Autoresponder (Nurture Sequence Automation/Delivery System)

Lesson 6 [June 18] - Getting Yourself Out There Through Social Media Venues

PLUS: BONUS - Facebook Advertising Basics 

PLUS: Personalized coaching & monthly "Office Hours" and Email Support to Answer Your Questions & Give You Technical Support

PLUS: Recordings of each session should you miss a session or need to refer back to the training and resources


Meet Your Coach

Lacy Schoen, CEO, Team Lead Inc. / Real Women Real Success


I'm Lacy Schoen,
CEO of Team Lead, Inc. / Real Women Real Success.

I help women build a business and a life that they love.

As a coach, leadership and business mentor, I have found that more and more women want to leave their job and start their own business.

Having started and lead 8 successful businesses in my lifetime, I've learned a thing or two about how to create a successful business.

From my first entrepreneurial passion making halter tops with my mom's fabric scraps at age 8, to gifts baskets, landscape design, maintenance, consulting, transcription, nonprofit, coaching, training and jewelry, I've been involved in every aspect of conceiving of, running and marketing successful businesses in a variety of industries.

The one constant I've leveraged in each and every business is my ability to connect with people, build the "know, like and trust" factor with them and create a "buzz" about what I have to offer. This is my expertise. And now that the internet is THE PLACE to market, it's the only place we really need to be for any business to succeed.

I created Loyal Following Formula to help working women learn the principles of connecting with people, building the "know, like, trust" factor and creating a buzz about their business through the internet. This is the single most important thing women can do to set themselves up for a successful transition from employee to entrepreneur.

This program allows women have a longer onramp to launching a business which creates more financial stability in making the transition. There is no other way to ensure a successful business than by creating your own loyal following and customer base online. And this program - Loyal Following Formula - teaches you how to do just that. This is the exact same process that I used in all three of my current businesses to create a free, flexible and fulfilling lifestyle in businesses that I love. And I will teach you to do the same thing in six simple steps. I've made it easy for you to do for your business what I've done for mine.

If you have any questions, feel free to email me at

I look forward to serving you and to seeing you create a business and life that you love!

Love and hugs,


Lacy Schoen, CEO, Team Lead Inc. / Real Women Real Success